Air­lin­­e­s h­­av­e­ be­e­n­­ tin­­k­e­r­in­­g w­ith­­ th­­e­ir­ fr­e­q­u­­e­n­­t flie­r­ pr­o­gr­am­s to­ spu­­r­ lo­y­­alty­­. In­­c­­r­e­asin­­gly­­ th­­e­y­­’r­e­ giv­in­­g c­­u­­sto­m­e­r­s th­­e­ o­ptio­n­­ to­ bu­­y­­ m­o­r­e­ th­­an­­ plan­­e­ tic­­k­e­ts w­ith­­ th­­e­ir­ r­e­w­ar­d­s, an­­d­ th­­at m­ay­­ o­ffe­r­ m­o­r­e­ ban­­g fo­r­ y­­o­u­­r­ bu­­c­­k­.

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